The excitement surrounding EA Sports’ recent release of a Max 90 Overall Icon Pack in FIFA Ultimate Team (FUT) is palpable, as it brings a mix of anticipation, joy, and disappointment to players worldwide. The pack’s requirements—88, 87, 86, and 85 rated squads—present a significant challenge, but the potential rewards make it a tantalizing proposition for many FUT players. This article will break down the key aspects of the pack, including the player rewards, market effects, and player strategies to maximize their returns from this promo.

 Introduction to the Max 90 Overall Icon Pack

EA Sports has consistently kept FIFA Ultimate Team players on their toes with various SBC (Squad Building Challenge) releases. The Max 90 Overall Icon Pack is a notable addition, offering players the chance to unlock some of the most legendary footballers in the game’s history. However, as with most SBCs, there’s a catch: players must first meet the pack’s hefty requirements, which call for four high-rated squads.

The structure of the challenge is as follows:

88-Rated Squad

87-Rated Squad

86-Rated Squad

85-Rated Squad

The total cost for completing this challenge can vary, but it’s generally in the range of 500,000 to 700,000 coins, depending on the current market conditions and player availability. While this is a steep price to pay for an icon, the potential rewards could be well worth the investment, especially if you end up with a player who fits into your starting XI or holds significant market value.

 The Highs: Icon Rewards and Their Market Value

Players are hoping to get an icon who not only plays well in-game but also holds a decent value on the transfer market. Given that the Max 90 Overall Icon Pack guarantees a player with a maximum of 90 rating, the players you can receive range from highly sought-after icons to those that are less desirable.

In terms of high-end icons, the pack can yield players such as Kaka, Fernando Torres, Zambrotta, and Lothar Matthäus—names that excite most FUT players. For example, Kaka, a 91-rated cam, is an incredible card that many players would love to pack, thanks to his superb dribbling, pace, and shooting attributes. He can still fetch a significant amount of coins on the market, with prices hovering around 500,000 to 600,000 coins, although this can fluctuate due to market crashes, particularly around big events like Black Friday.

Similarly, players like Fernando Torres, with a solid 90 rating, are highly desirable, given his proficiency as a striker. Despite being a relatively “old” player in the game’s database, his meta-relevant skills and high demand keep his value close to 600,000 coins.

Zambrotta, another widely desired icon, offers versatility with the ability to play on both the left and right sides of the defense, making him a valuable asset for any squad. His price might have dropped slightly since his release, but he's still a solid choice.

These high-value pulls are a dream for many FUT players, as they offer both strong in-game performance and a hefty return in coins if sold. The thrill of opening these packs, hoping for a top-tier icon, is part of what keeps the FUT community engaged and invested year after year.

 The Lows: Underwhelming Icons and Their Market Impact

On the flip side, not every pack delivers a world-class player. There are numerous icons that are considered “L” (losses) by the community—those that may be good historically but don’t quite hold up in FIFA 24 in terms of stats or playability. Players like Socrates, Shearer, and Lampard are among those that some might consider less desirable.

Take Socrates, for instance—while he might have a high rating and great passing, his overall stats might not be meta-relevant in FIFA 24. He tends to go for a low price, and many players are disappointed to pack him. Similarly, Shearer, though a great player in real life, is often seen as too slow and unremarkable in-game. His low pace and agility make him a less effective option in FIFA, leading to his lower market value.

Players like Lampard and Gerard often cause mixed reactions. While not as bad as some of the other icons, their value is relatively low. Their slower pace and lack of meta-relevant skills make them less desirable, even though their passing and shooting can be effective in certain setups. In some cases, these players may only be useful in very specific tactics or team configurations.

These underwhelming pulls, while they don’t have a drastic impact on gameplay, can hurt players’ investments, especially considering the cost of completing the SBC.

 Market Fluctuations and the Black Friday Effect

One of the most interesting factors at play when it comes to SBCs like the Max 90 Overall Icon Pack is how they interact with the market. EA’s annual Black Friday event causes a massive market crash, which can affect the prices of players and the value of packs. When this happens, the supply of coins in the market increases, as players sell their squads to get ready for the next big promo.

The Max 90 Icon Pack typically arrives right before or during this market crash, and the prices of icons will inevitably drop. This leads to a situation where some of the high-tier icons in the pack are no longer worth as much as they once were, while lower-rated players maintain their low value.

For example, Fernando Torres might be worth more when the market is stable, but during the market crash, his value could drop significantly. In contrast, a player like David Beckham, while still considered a fun card to use, might plummet in price as more players pack him and flood the market with his card.

Therefore, players must carefully weigh the risk of completing the SBC during this time, as the potential for profit could be reduced by the market crash. However, if a player intends to use the icons for their squad rather than selling them, the market crash becomes less of a concern.

 Player Strategies for Maximizing Icon Pack Returns

For players looking to complete the Max 90 Overall Icon Pack and maximize their returns, here are a few strategies:

1. Watch the Market Trends: Keep an eye on the market trends before and after completing the pack. This is especially crucial if you plan on selling the icon you pull. You can either sell the player quickly if the market is high or wait for a dip and sell when prices are low.

2. Set a Budget: Completing this SBC requires a significant investment. Make sure you’ve budgeted enough coins to complete all the squads without breaking your bank. You might need to sell some players from your club or grind other SBCs to recoup the costs.

3. Consider the Players You Need: If you’re looking to improve your squad, aim for icons that fit your playstyle or team requirements. If you’re looking to make coins, aim for the top-tier players who have a high market value, like Zambrotta, Torres, or Kaka.

4. Assess the SBC During Events: If you’re completing the Max 90 Icon Pack during a market crash event like Black Friday, consider how the prices of icons might fluctuate. It might be better to wait until the market stabilizes if you’re aiming for a big profit.

5. Don’t Expect Perfection: While it’s always exciting to open an icon pack, it’s important to manage expectations. Icons like Socrates or Lampard may not be the most exciting pulls, but they can still be useful or serve as SBC fodder for future challenges.

 Conclusion

The Max 90 Overall Icon Pack is a highly anticipated addition to FIFA 25’s FUT. While it comes with a steep price tag and a mix of high and low rewards, it adds excitement and a sense of gambling that’s characteristic of the FUT community. Players will have to navigate the risks of the market crash while hoping for a high-tier icon that can help their team or be sold for a profit. Regardless of the outcome, opening these packs is always a thrilling experience, and for those lucky enough to pull a top-tier icon, the rewards can be significant. Whether for fun or profit, this SBC is a centerpiece of the FUT experience, especially in the run-up to Black Friday.

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